Senior Director of DTC and Hospitality
Alysha Lee
Bio
Alysha Lee brings over 25 years of experience in luxury hospitality and DTC strategy to Joseph Phelps. Alysha’s illustrious career has seen her hold senior leadership positions at prestigious establishments such as Montage Hotels, Hillstone Restaurant Group, and Far Niente Wine Estates, where she crafted exceptional guest experiences, driving revenue growth. At Joseph Phelps, Alysha oversees hospitality, guest services, events, wine club, and e-commerce initiatives. Her diverse background in luxury hospitality provides a unique perspective on creating memorable customer interactions and fostering long-term brand loyalty. Beyond her professional commitments, Alysha finds fulfillment in exploring new destinations through travel, indulging in literature, and cherishing moments with friends and family.
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